A Design Story: Atrio Collection.

photo GROHE Asia Pacific.

Grohe’s Vice President of Design, Michael Seum talks about design, his source of inspiration, and the Grohe Design team’s reinterpretation of the Atrio Collection.

H&D: Where do you find inspiration?

M: My inspiration comes from all around me. I’m also married to a designer so design is in every aspect of my life - I live, breathe, and sleep design. I am always focused on what is next, constantly searching for the next project and am unable to shut down my creative mindset, there’s just no stopping the ideas from coming.

Through my everyday life, I see what gaps need to be filled and draw my ideas from there, and this helps me to be more aware of what the consumers need and would help them improve their daily lives.