The Art of Embroidery with Anni Tai

Embroidery artist and lifestyle content creator, Anni Tai reveals her favourite colours and designs to work on.

H&D: Tell us a little bit more about yourself.

A: I graduated as a graphic designer. I ventured out on my own and started conducting workshops and also build a personal brand on Instagram that led to various creative collaborations with brands such as Kia Motors, Kate Spade, AirAsia, Panasonic, Innisfree, Shiseido, Shu Uemura, GAP and Vans.

H&D: What are you passionate about?

A: I have a passion for fashion, make-up, hair styling, embroidery, calligraphy and graphic design. I also love travelling and learning about different cultures abroad.

H&D: How did you develop an interest in embroidery?

A: My interest in embroidery started when I was a kid who has a passion for all kinds of craft work. My mother taught me to sew and fix buttons and badges on my school uniform. She also taught me cross-stitch. With access to the internet, I began experimenting and that’s how I got into embroidery. Most of my skills are pretty much self-taught.